A coat rack, named BLOOM, has been created to make clever use of the flexible nature of wood. The innovation of a somewhat standard product comes with two benefits: When its not in use, it keeps a narrow profile, Once a jacket is hung on one of the arms- the wood bends like a tree branch. This makes it easier to separate the items so they're easier to find. The eight arms all operate independently, and the whole thing rotates on a steel base.
Designer Jeff Miller also produces other furniture designs.
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