Monday, May 11, 2009

news show changing with the times...

“The NewsHour with Jim Lehrer (on PBS),” nightly newscast, is getting a makeover, designed to bring it into the digital era and give it a livelier look. The network is searching for a correspondent to read the day’s news summary, now read by Mr. Lehrer, and anchor daily Webcasts from the newsroom in an effort to knit the program’s online and broadcast presence.

“NewsHour” will merge its online and broadcast news desks, make its reports more easily distributable on digital platforms and send the correspondents into the field more often. Some of the changes resulted from research the program commissioned in 2008 to see how viewers felt about it.

The changes are also an acknowledgment that while some still view the program start to finish, many people don’t have the time to watch a one-hour broadcast of anything anymore.


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