Music As A Marketing Tool

There's no surprise that music has been a huge influence within our culture, but surprisingly enough, using music as a marketing tool is a common way that most do not realize.

First, there's music and movies. Having a hit soundtrack to market a film never hurts, in most cases it can create popularity, and when someone hears a particular song- the image of a scene can easily come to mind. For example, "Staying Alive" by the Bee Gees takes many back to the days of disco and the memorable dance sequence from Saturday Night Fever (which by the way is in the top 3 of the best movie soundtracks ever!).

Music can also be used as a marketing tool for products endorsed by the artists themselves. For instance, recording Hip-Hop and R&B artist Chris Brown released a song called "Forever" in the Spring of 2008. The lyrics in his song included the slogan for Wrigley's Doublemint Gum. (Double your pleasure, double your fun.) Since then, Chris Brown as appeared in commercials for the gum and the song has become an anthem for the product.

Music is no longer just a form of entertainment but a means for brand recall. Especially nowadays that the economy isn't doing well and advertising effectiveness is struggling, music will still attract consumers even if the branding concepts do not. The possibilities are endless with music as a marketing tool.

Sources:
Advertising Age
High Concept
Brand Republic
The Seattle Times
Entertainment Weekly