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Brandscape, Assignment #3

possible taglines

The Total Package

The Complete Package

Perfectly Packaged

Big Red Bow

Cherry On Top

Half Full

Well Balanced

Balancing Life

Balanced

tagline inspirations

Burger King- Have it your way
Skittles- Taste the rainbow
Subway- Eat Fresh
Taco Bell- Think outside the bun
Gatorade- Is it in you?
Mountain Dew- Do the Dew
Kay Jewelers- Every kiss begins with Kay

Cingular- Raising the bar
Boost Mobile- Where you at?
A1 steak sauce- Yup, it's that good
Bud Light- Always worth it
AT&T- Your world delivered

Canon- See what we mean

Hyundai- Prepare to want one

Maxwell Coffee House- Good to the last drop

DeBeers- A Diamond is Forever

what will they think of next?...

Kyocera brand has developed a folding phone concept that incorporates a folding OLED screen that folds into 'clam-shape,' resembling a wallet.  Designer Susan McKinney explains the concept... "envisions a future where we have a more humanistic relationship with out phones.  Appealing to our haptic senses, a soft, semi-rigid polymer skin surrounds a flexible OLED display.  The metaphor of a "living" skin was used for its notions of protection and constant evolution, providing a heightened user experience.  Shape memory allows keys to morph up from its surface when needed and fade away when not in use. The flexibility of the screen allows for greater adaptability of form and interaction"

Not in production quite yet.  Design teams based in San Diego and Bangalore are still exploring ways to infuse concept ideas.

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class notes

rastor based- pixelated images

vector bases- mathematical formulated images

illustration images- sharp at any size

connatation- suggestions, what design is about

tangible philanthropy...

Here's an old idea turned tangible. Philanthropy has always been a large part of most people's lives, but some have trouble finding the time to physically help out. Rather than donating money to a charity that in actuality goes into the total dollars the organization receives, now people can see exactly what their dollars are paying for.

A site called The Ripple Effect (created for Washington State's Ripple Effect project) gives you categories like clean water, agriculture, animals and enviroment that you can choose to donate to. (Seed kits, starting at $16 and bee kits, starting at $128) Once you choose a donation, the site explains to you all the ways in which your donation will benefit the recipients in the under developed countries.

For example, if you purchase a seed kit for $32, the results are threefold: The crops provide a family with needed nutrition, income that improves access to education and health care, and the security that comes from diversified farming.


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paper- David Carson: sources...

1. artspace

2. david carson's website

3. interview: designiskinky

4. blog bio